成人高教英语教材
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UNIT 6 Do You Follow Ads? Integrated Skills Development Passage The Power of Persuasion Advertising follows us everywhere. Whenever we turn on the television, listen to the radio or open a newspaper or magazine, we are bombarded with advertisements. They invite us to try a new type of orange juice, wear X-brand jeans or watch the latest film. They beg us to notice the difference and discover th
成人高教英语教材
UNIT 10 Saying Goodbye Integrated Skills Development Passage A Beginning and an End "I've forgotten the last time that I cried. But I really can not cheer up now," said Philip, a graduate majoring in physics at a state university. Philip drank a lot of wine while having supper with a few friends. Being half drunk, he was speaking from the bottom of his heart. As the end of their academic career a
成人高教英语教材
UNIT 9 Welcoming Integrated Skills Development Passage Culture Shock When a person moves from one culture to another, he suddenly finds that much of what he has learned about interpreting the actions of people around him is suddenly irrelevant. He finds that the strategies he has used to influence people or events in certain ways are no longer effective, and the assumptions that guided his unders
成人高教英语教材
UNIT 8 Making an Apology Integrated Skills Development Passage Addressing the First-Name Custom The first-naming is almost always done by people young enough to be our children. Last year, I sprained my ankle on my way to work, and when I hobbled to a doctor's office, the young receptionist called my turn, saying, "This way, Tom." I noted a paradox when the doctor, who was almost exactly my age,
成人高教英语教材
UNIT 7 Conference Integrated Skills Development Passage The Knowledge Economy Is Coming Human society has developed through several stages. Sociologist Daniel Bell calls these stages "pre-industrial," "industrial," and "post-industrial". According to Bell, the economy of the pre-industrial society included agriculture, mining, fishing, lumber, oil, and gas. Natural power produced these resources.
成人高教英语教材
UNIT 6 We Need Retraining Integrated Skills Development Passage Improve Communication Skills Your work in business will involve communication—a lot of it—because communication is a major and essential part of the work of business. Throughout a company workers send and receive information. They process information with computers, write messages, fill out forms, give and receive orders, and tal
成人高教英语教材
UNIT 5 A Manager Is Wanted Integrated Skills Development Passage Managers in Need There has been an impressive change during the first 30 years after the end of World War II. Those three decades saw an unprecedented growth in the demand for management and professional staff in Britain. This demand sent the education system into top gear. Therefore nearly every pupil capable of reaching the standa
成人高教英语教材
UNIT 4 Overseas Students Integrated Skills Development Passage Au pair "Au pair" is an arrangement under which a girl who is not less than seventeen years old comes to the United Kingdom primarily to learn the English language and to live for a while as a member of a resident English-speaking family. She receives her keep, entertainment and pocket money (￡ 5 to ￡ 7 a week is not unreasonable)
成人高教英语教材
UNIT 3 Job Hunting Integrated Skills Development Passage Fruitful Interview The coming early summer is again the time when college students are busy with job interviews in the hope that four years high priced education was not in vain. A job hunter can have the best credentials in the world and still fail the job interview. If that happens, his dreams of employment are shattered at least with one
成人高教英语教材
UNIT 2 Personal Selling Integrated Skills Development Passage Selling Styles Selling styles differ in many ways but one fundamental difference is between the sales-oriented and the customer-oriented approach. The first one concentrates on high-pressure-technique such as those in selling encyclopaedias and cars. This form of selling assumes that the customers are not likely to buy except under pre
成人高教英语教材
UNIT 1 Email and Internet Integrated Skills Development Passage Seniors Find fun on Web Thousands of Americans over 50 are discovering friends, fun, and new ideas on an Internet-based community called SeniorNet. "I am an old lady—except on-line when 1 am 37, blonde and ready to roll," says a respectable member of SeniorNet, a true community of seniors that includes a 104-year-old member. A fift
成人高教英语教材
UNIT 10 Do They Save Time or Waste Time? Integrated Skills Development Passage Overload: More Time Is Less Time So you think you have some of the good things in life. You've got a video tape recorder and a device that answers the phone for you. And there's a gadget that turns off the lights when you're out. How about the electric knife, the coffee maker, the ice maker? Feel good about having al
成人高教英语教材
UNIT 9 Can You Use a Computer? Integrated Skills Development Passage I Have Never Used a Computer Janet decides it's time to learn how to use a computer, and goes to the computer room in her college. She asks someone there how to use the computer. The following is the conversation between Janet (J) and another student (AS) in the computer room. J: Excuse me, can you help me? AS: Oh, yeah, sure.
成人高教英语教材
UNIT 8 TV Commercials Integrated Skills Development Passage An Advertising Gimmick Shown on TV Advertisement—most commonly known as "commercial" among the Americans, is a commonplace in a country where commodity economy controls. A visitor to the United States will soon find advertisements of all kinds everywhere, for example, glittering neon signs on top of high buildings and along main stre
成人高教英语教材
UNIT 7 Are You a Football Fan? Integrated Skills Development Passage The Most Dramatic Cup Final Wembley The Cup Final is still the only football match guaranteed to attract 100,000 spectators to Wembley Stadium every year, even though it is also shown on television. It is a great public event, as much as a game of football. I was very excited when my father managed to get two tickets for the F
成人高教英语教材
UNIT 5 How Does the Stock Exchange Work? Integrated Skills Development Passage The Stockbroker Many different kinds of people buy shares of stock in the stock market. People who buy shares of stock in a company may make money in two ways. They may begin to make money right away. Suppose that a person invests in a company, and the company makes money. The company shares this money with the inves
成人高教英语教材
UNIT 4 How to Use a Bank Integrated Skills Development Passage Banking Services Everyone needs money to buy food, clothes, and housing. Very few people can produce everything that they need. Today, most people use money to buy these things. Buying and selling is necessary for modern society. Money is important for life, and banks control money in most places. In the United States, there are man
成人高教英语教材
UNIT 3 Social Customs Integrated Skills Development Passage Different Cultures and Different Customs There are many things that we do in our own culture that we never ask questions about. We do things without thinking about them because we have always done them in the same way. When we are in another culture or with people from a different culture, we see that people do things in many different
成人高教英语教材
UNIT 2 Western Holidays Integrated Skills Development Passage Christmas Christmas Day, which is the most festive time in the United States, falls on December 25th on which Christian people believe Jesus Christ was born. This is the biggest and best-loved holiday in the United States, which is full of joy and gaiety, love and laughter, hospitality and good will. Americans begin to prepare Christ
成人高教英语教材
UNIT 1 Education In the Air Integrated Skills Development Passage Open Education In traditional education, the teacher may feel that the students are not very grown up. Usually, teachers are older than students, and teachers feel that students are young and do not know very much about the world. The teachers feel that they must tell the students what to do most of the time, and that they must m
成人高教英语教材
UNIT 15 My Hometown Integrated Skills Development Dialogues A. The Return Visit Mr. Hall spent his childhood in Changchun, China. However, he has lived most of his life in Newtown. He is now returning to Changchun for the first time in twenty years and is traveling by bus with his nephew. Mr. Hall: We're nearly there. It's all coming back to me now. I used to travel along this road to school ev
成人高教英语教材
UNIT 14 Asking the Way Outdoors Integrated Skills Development Dialogues A. How Can I Get to the Harbor? Mark, a foreign sailor, is going back to his ship after he did some shopping in the city. But he is lost and can't find the way back to the harbor. Mark: Excuse me. How can I get to the harbor, please? Man: Go straight on until you come to a stop sign. That's the second turning on your right.
成人高教英语教材
UNIT 13 Asking the Way Indoors Integrated Skills Development Dialogues A. Where Is the Manager's Room? He Ming is graduating from college. In order to apply for a job at a joint venture, he comes to Pfizer Pharmaceuticals Limited to see the personnel manager for a job opening advertised in the newspaper. Receptionist: Good morning, sir. Can I help you? He Ming: Good morning. Could you tell me w
成人高教英语教材
UNIT 12 An Invitation Card Integrated Skills Development Dialogues A. A Dinner Invitation Wang Hong is studying for her PhD in America. She is working in the same lab with her friend Carl Cooper. Cooper: Hey, Wang. I hear you just had a paper published. I'd like to take you out tomorrow evening to dinner to celebrate. How about it? Wang: Oh, no. That's really not necessary. Why don't you come o
成人高教英语教材
UNIT 11 Help Yourself, Please Integrated Skills Development Dialogues A. Cheers! Zhou Hong, Dean of the Department of Foreign Languages, and William Abel, a professor from England, are at a dinner party. Zhou Hong: Would you like to use chopsticks or a knife and fork? William: I think I'll try chopsticks and see if I can manage them. Zhou Hong: Very well. Would you like wine or spirits? William
成人高教英语教材
UNIT 10 Welcome! Integrated Skills Development Dialogues A. We'd Be Very Happy to Come Wang Tao is working in a joint venture. His colleague, Bob Anderson, is a technician. He comes from Britain. Wang Tao and his wife, Li Hui, would like to have Bob Anderson and his wife, Anna, over for dinner. Here is the dialogue between Wang Tao and Bob. Wang Tao: Are you doing anything Saturday evening? Bob
成人高教英语教材
UNIT 9 Traveling In China (II) Integrated Skills Development Dialogues A. A Visit to Dalian Chris Hudson is an American. Now he is having a conversation with FuHao, a local person in Dalian. Chris Hudson: Excuse me. Do you live here? Fu Hao: Yes, I've lived in Dalian all my life. My name is Fu Hao. How do you do? Chris Hudson: Hi, I'm Chris Hudson from America. I'm a mechanical engineer. I am o
成人高教英语教材
UNIT 8 Traveling In China (I) Integrated Skills Development Dialogues A. Finding Accommodation Andrew Blatchford is traveling in China. Now he comes into a hotel. Receptionist: Can I help you? Andrew: Yes, I'd like a room, please. Receptionist: Single or double? Andrew: Single, please. Receptionist: For one night? Andrew: No, two nights. Receptionist: With bath or with shower? Andrew: Wit
成人高教英语教材
UNIT 7 Tourist Information Integrated Skills Development Dialogues A. At a Travel Agent's Mike Hunter is a young doctor from Canada. He has been at an international medical conference in Beijing and tomorrow he will fly to London. At the moment he's at a travel agent's. Mike Hunter: I want to fly to London tomorrow. Can you confirm my ticket, please? Assistant: Yes, sir. There is a flight tomor
成人高教英语教材
UNIT 6 An Application Letter Integrated Skills Development Dialogues A. What Do You Think of This Letter? George and Jack are good friends. George is looking for a job. He has just written an application letter but he does not feel satisfied with it. Now he asks for Jack's advice. George: Hello, Jack, would you please read my application letter? I'd like to have your opinion. Jack: I'd be glad
成人高教英语教材
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